Regina Miracle and Lycra Jointly Develop New ReFitMoi Technology
Receives Dual Strategic Partner Certifications
Lead New Fashion Trends Together
Regina Miracle and Lycra Jointly Develop New ReFitMoi Technology
Receives Dual Strategic Partner Certifications
Lead New Fashion Trends Together
(20 September 2024, Hong Kong) — Regina Miracle International (Holdings) Limited (“Regina Miracle” or the “Company”, together with its subsidiaries, the “Group”) (HKEX: 2199), a leading global intimate wear company boasting an innovative design manufacturer (“IDM”) business model, and The LYCRA Company (“Lycra”), which innovates and produces fiber and technology solutions for the apparel and personal care industries, jointly presented products including the co-developed ReFitMoi technology, at the Intertextile Shanghai Apparel Fabrics held on 27 August 2024. At the same time, the Group has also received dual certifications from Lycra as a strategic partner for “LYCRA® ADAPTIV fiber” and “LYCRA FitSense® print technology”.
Over the past few years, leveraging LYCRA® ADAPTIV and LYCRA FitSense® technologies, the Group and Lycra have jointly crafted a diverse array of products. The two partners aim to establish a distinct product technology image in the market through collaboration with major brand partners, enabling consumers to recognize and appreciate the unique experiences and values offered by these products. Among them, the ReFitMoi technology ingeniously combines Regina Miracle’s leading craftsmanship and design philosophies with the superior malleability of LYCRA® ADAPTIV fiber, allowing garments to precisely adapt to dynamic body changes. Be it for daily activities or professional sports, ReFitMoi technology ensures products, such as intimate wear, sports bra, sportswear, and shapewear not only possess professional functionality but also provide consumers exceptional comfort and freedom. Moving forward, the Group will continue to collaborate with Lycra, empowering products with cutting-edge technologies to offer consumers a broader range of differentiated product choices, thereby creating greater value.
Intertextile Shanghai Apparel Fabrics is one of the largest apparel fabrics and accessories fairs in Mainland China. It was held from 27 to 29 August 2024, attended by close to 4,000 exhibitors from 26 countries and regions.
For more information about ReFitMoi technology and the strategic partnership between the Group and Lycra, please visit: https://mp.weixin.qq.com/s/AXV4z8lWMej6BDIZfAaXBQ
Photo caption:
— End —